A manufacturer website where the numbers are right.
A buyer looking for a subcontractor is looking for numbers: which thicknesses, which lengths, which tolerances, which processes. One wrong capacity figure costs you the enquiry, not because she catches you out, but because she filters you out on a number that was wrong.
What a manufacturer actually needs
The machines with their own dimensions. Not a claim that the machine park is modern. Which machine, what it takes, which measurements. It is the only text a technical buyer actually reads.
Processes described as processes. A subcontractor does not sell products, it sells what it can do to a material. The site has to be able to describe a sequence, not just a catalogue.
English as an equal site, not a translation. The buyer may sit in another country, and half a site in Norwegian is a site that does not exist for her.
And a route from a drawing to a conversation. The buyer usually has a document. The site should say what happens when she sends it.
What is hard here in particular
The facts are scattered, and they disagree. Data sheets, old brochures, a spreadsheet on the production manager’s machine, and a site nobody has touched in years. Transcribe any of them by hand and you get a fourth version, and nobody knows which one applies any more.
A wrong number is worse than a missing one. A missing figure produces a question. A wrong figure produces an enquiry you lose in silence, or one you win and cannot deliver.
Two languages double everything that can drift apart. Correct a number in Norwegian and not in English, and the company has two truths in public at once.
And the buyer is technical, and she can tell. Filler reads as having nothing to say. A sentence without a number in it is a sentence she skips.
One source, and a gate in front of it
The first three points have the same answer, and it is not to write better. It is to stop transcribing.
If the number lives in one place, and every text and every figure is generated from that source, two pages cannot say different things. Both languages read the same source, so a correction in Norwegian is a correction in English. There is no version to forget, because there is no version.
The fourth point needs something more. A source can be missing a fact or contradict itself, and then the choice is between guessing and saying so. A gate that fails the build rather than letting an invalid figure through makes that choice for you, every time, and what is missing is collected in a sheet somebody can answer rather than filled in by whoever is writing.
It is the same principle as everywhere else on this site: a claim that cannot be checked does not stand.
The project as evidence
KMG Stansefabrikk is a client project. The sentences below are the register’s own, taken from the project list and not rewritten for this page. The first one is the company’s own statements, and it says so itself.
Karl M. Gulbrandsen Stansefabrikk is a stamping works in Norwegian industry, established in 1917. They do sheet metal work, machining and wire erosion with CAD/CAM, and they draw and develop products together with the customer, from a specification of what the product is for and how it works. Those are the company’s own facts, stated on the company’s own page.
I rebuilt the site: 24 routes in Norwegian and English, every one statically prerendered, with every string and every number generated from the source files rather than typed by hand. The front page follows one workpiece through five states, from coil to finished part, and under each state stands the machine that does the job, with its own measurements. Where the source lacks a fact or contradicts itself, it is marked in the page and collected into a worksheet for the customer instead of being guessed.
The site sits on a preview domain while the content is reviewed with the customer.
Note the last sentence of the middle one: where the source is missing a fact or contradicts itself, it is marked in the page and collected in a worksheet for the customer rather than being guessed. That is the gate from the section above, in production.
The way onward
The scoping call is free. It starts with where the numbers actually live today, because that is the decision everything else hangs on. A written quote afterwards.
Book a scoping call